BeCaid is a research-based cognitive skills
development program targeting early childhood populations.
Based on nearly 30-years of research by scientists at Yale
and Peking University, the program combines web-based brain
exercises with a physical education curriculum.
Patent-pending technology individualizes instruction to
maximize benefit for each child. Research has demonstrated a
fundamental increase in students' thinking ability and focus after
participation in the program. BeCaid's business development strategy
in the U.S. will involve initial entry into the $50 billion special
education market because funding for this high-priority population
has remained strong and per student budgets are disproportionally
higher than for the mainstream classrooms. However, the program's
power to enhance normal cognitive development, and the simultaneous
quality enhancing and cost saving features of the technology should
allow a smooth transition into the larger mainstream classroom
market as the customer base finds success and begins to recognize
the powerful benefits of brain training for all students.